A red ribbon on your car aerial or mirror is a visible promise — opposition to drinking and driving, and a reminder that every fatality and injury caused by impaired driving is always preventable. SADD Saskatchewan has distributed over 1 million red ribbons across the province — and we're working on our second million.
SADD Saskatchewan's signature red ribbon — tied to a car aerial or hung from a rearview mirror — is one of the most recognized road safety symbols in the province. Simple, visible, and meaningful.
SADD members have distributed more than 1 million red ribbons in Saskatchewan — and we are working on our second million.
Red ribbons are provided free of charge to all registered SADD chapters. To request ribbons or other materials for your chapter's projects, contact the provincial office.
Red ribbons are available free at your school through your SADD chapter, and at any local SGI Licence Issuers across Saskatchewan. This is worth publicizing to your community — let people know where they can pick one up year-round.
If your chapter needs more red ribbons or other materials, email or fax your request to the SADD Provincial Office:
sadd@sasktel.net | Fax: (306) 757-5569
Red Ribbon campaigns can — and should — take place all year long. However, there are real benefits to having one official Provincial Red Ribbon Launch Week each year.
Document your projects. Take photos, collect names, track numbers distributed. SADD Saskatchewan will be recognizing outstanding Red Ribbon Campaign activities — and your Chapter Manual has even more project ideas inside.
One of the most effective Red Ribbon strategies is placing ribbons on high-profile, high-visibility vehicles in your community — and inviting the media to watch it happen. Your Chapter Manual has a full list of project ideas, but here are some of the best:
Invite a journalist or camera crew when you're ribboning these vehicles — the combination of a recognizable vehicle and a SADD message is a natural news story:
SADD Saskatchewan gratefully acknowledges the support of the SaskTel Pioneers for the Red Ribbon Campaign. The SaskTel Pioneers Representative's vehicle is a great high-profile ribbon placement to include in your event.
Have a Red Ribbon project idea that worked well for your chapter? SADD Saskatchewan would be pleased to share it in our Chapter Highlights section and newsletter. We also welcome photos and reports of your chapter's activities. Send them to sadd@sasktel.net.
A well-timed media release can turn your Red Ribbon launch event into front-page news. Use this template as a starting point and customize it for your school and community.
Send your media release at least 3–5 days before your event so reporters can plan to attend. Follow up with a phone call the day before.
Plan a specific visually compelling moment — like ribboning the Mayor's car or a local athlete's vehicle — that works as a news photo.
SADD's rule is that students speak for SADD to the media. Prepare a student spokesperson with talking points about your chapter and the campaign.
Take photos, save any media coverage, and send a summary to the SADD provincial office. Your work may be featured in Chapter Highlights and could qualify for future campaign recognition.
Red ribbons and campaign materials are provided free to registered SADD Saskatchewan chapters. Register for $25/year to access the full campaign package.
Contact the provincial office ahead of your planned campaign to request red ribbons and any other materials. Allow enough lead time for delivery.
Review the project ideas in your Chapter Manual, invite local media, identify your high-profile vehicles, and set your date. November is the official provincial launch period — but campaigns can happen any time.
Run your campaign, distribute your ribbons, get media coverage if possible, and send photos and a summary to the provincial office for Chapter Highlights.
Red ribbons and materials at no cost
Red ribbons are provided free of charge to all registered SADD Saskatchewan chapters. To request ribbons or other campaign materials, contact the provincial office.
Red ribbon materials are a benefit of SADD chapter registration — $25/year for access to ribbons, the Chapter Manual, speakers, and all provincial programs.
Red ribbons are free for registered chapters. Request yours from the provincial office and get your campaign running.
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